Resume
PROFESSIONAL SUMMARY
A seasoned creative professional with extensive experience in graphic design, illustration, photography, and art direction. Proven ability to lead cross-functional teams in developing visually stunning and effective campaigns for brands such as Sony, Walmart, Diageo, and American Express. Possess strong leadership skills, an effortless ability to pitch concepts, and a passion for design that significantly impacts creative vision. Skilled in managing print production and developing complex creative concepts for marketing and advertising campaigns. Passionate about collaborative creativity and connecting brands to their customers. Seeking to leverage my skills and experience to contribute to a dynamic team. Download resume.
HIGHLIGHED PROJECTS
MD Natural Care: Created the entire brand for web, print, and social media. Highlighted real-world solutions based on science and nature, with a successful “Better with Mushrooms” campaign. Dr. Kevin MD Ph.D.’s personal LinkedIn following grew to over 20,000 followers.
Kingdom Advisors: Created the annual conference theme for 15 years, from concept to production. The conference grew from 600 to 3,000 attendees. Worked directly with multiple vendors to achieve an engaging and immersive experience for attendees.
Thick Stock Print: Created the entire brand for web, print, and social media. Established their unique selling point of using thick high-quality stock and including shipping and taxes in product prices, eliminating checkout frustrations.
Brickstone Financial: Developed the entire brand for web, print, and social media. Focused on women and blended families, increasing visibility in underserved community segments. Achieved a 30% increase in inquiries within 2 months after shifting focus.
Real Estate Support Systems, Inc. (RESSI): Created the entire brand for web, print, Database Management System (DMS), and Customer relationship management (CRM). The DMS and CRM have been in service since 2004, effectively managing customer policies and renewal processes, reducing time and effort in a detailed and time-sensitive process.
Brewsh: Developed the entire brand for web, print, packaging, and social media. Promoted the cognitive and immune-boosting benefits of mushrooms in coffee and created a 16-week wellness cohort. The first cohort saw 90% registered subscriber engagement.
PROFESSIONAL EXPERIENCE
MD Natural Care
Thick Stock Print
Kingdom Advisors
K2 Evolution
Creative Walk
The Alison Group
Khameleon Communications
Turkel Advertising
Graphic Solutions
SKILLS & TOOLS
Design
- Graphic Design: Expert in layout, typography, and composition across print, digital, and packaging formats.
- Illustration: Skilled in creating original artwork, icons, and pattern repeats for branding and apparel.
- Photography: Directs and styles product and lifestyle shoots to support brand storytelling and campaign visuals.
- Art Direction: Leads visual strategy across campaigns, packaging, and merchandising with a focus on emotional resonance and brand alignment.
- Print Production: Deep knowledge of prepress, color management, and vendor coordination for high-quality output across substrates.
Creative Development
- Creative Concept Development: Translates strategic goals into compelling visual narratives and campaign ideas.
- Marketing and Advertising Campaigns: Crafts integrated creative across email, paid media, and retail to drive engagement and conversion.
- Brand Development: Builds cohesive brand identities and visual systems that scale across channels and product lines.
- Client Collaboration: Partners with stakeholders to align creative direction with business objectives, audience insights, and market trends.
Technical
- Adobe Creative Suite: Advanced proficiency in Illustrator, Photoshop, and InDesign for design, illustration, and production.
- Microsoft 360: Skilled in using Office tools for communication, planning, and documentation.
- Claris FileMaker: Experienced in managing creative databases and production workflows.
- Figma & Miro: Uses collaborative platforms for wireframing, prototyping, and visual brainstorming.
- ClickUp & Slack: Manages projects and team communication with efficiency and transparency.
- AI Integration: Leverages Gen AI tools like ChatGPT, and Midjourney to accelerate ideation, enhance design workflows, and explore new creative possibilities.
