PROFESSIONAL SUMMARY

A seasoned creative professional with extensive experience in graphic design, illustration, photography, and art direction. Proven ability to lead cross-functional teams in developing visually stunning and effective campaigns for brands such as Sony, Walmart, Diageo, and American Express. Possess strong leadership skills, an effortless ability to pitch concepts, and a passion for design that significantly impacts creative vision. Skilled in managing print production and developing complex creative concepts for marketing and advertising campaigns. Passionate about collaborative creativity and connecting brands to their customers. Seeking to leverage my skills and experience to contribute to a dynamic team. Download resume.

HIGHLIGHED PROJECTS

MD Natural Care: Created the entire brand for web, print, and social media. Highlighted real-world solutions based on science and nature, with a successful “Better with Mushrooms” campaign. Dr. Kevin MD Ph.D.’s personal LinkedIn following grew to over 20,000 followers.

Kingdom Advisors: Created the annual conference theme for 15 years, from concept to production. The conference grew from 600 to 3,000 attendees. Worked directly with multiple vendors to achieve an engaging and immersive experience for attendees.

Thick Stock Print: Created the entire brand for web, print, and social media. Established their unique selling point of using thick high-quality stock and including shipping and taxes in product prices, eliminating checkout frustrations.

Brickstone Financial: Developed the entire brand for web, print, and social media. Focused on women and blended families, increasing visibility in underserved community segments. Achieved a 30% increase in inquiries within 2 months after shifting focus.

Real Estate Support Systems, Inc. (RESSI): Created the entire brand for web, print, Database Management System (DMS), and Customer relationship management (CRM). The DMS and CRM have been in service since 2004, effectively managing customer policies and renewal processes, reducing time and effort in a detailed and time-sensitive process.

Brewsh: Developed the entire brand for web, print, packaging, and social media. Promoted the cognitive and immune-boosting benefits of mushrooms in coffee and created a 16-week wellness cohort. The first cohort saw 90% registered subscriber engagement.

PROFESSIONAL EXPERIENCE

(2021 - Present)

MD Natural Care

Creative Director: Worked with the internal PR team to grow the founder's LinkedIn following to over 20,000 followers. Initiated the Brewsh program as a spin-off to focus on coffee made better with mushrooms.
(2024 - Present)

Thick Stock Print

Creative Director: Created brand identity and established their unique selling point to include shipping and taxes to show transparency and take away frustration in the buying process.
(2008 - 2025)

Kingdom Advisors

Graphic Designer: Created visual representations of the annual conference for 15 consecutive years. Worked with internal IT and Executive teams to visualize and later produce all environmental graphics.
(2004 - 2008)

K2 Evolution

Art Director: Worked directly with regional executives for ReMax in Florida, North, and South Carolina. Developed marketing and advertising campaigns to recruit agents and maintain brokers.
(2004 - 2008)

Creative Walk

Worked with Sony, Toshiba, and Walmart on point-of-purchase displays. Collaborated with major floral distributors and corrugated package providers to develop national floral distribution display packages for mass retailers.
(1999 - 2002)

The Alison Group

Art Director: Collaborated with marketing directors for major industry brands for point-of-purchase displays. Developed creative concepts, structure, design, and production coordination.
(1993 - 1999)

Khameleon Communications

Creative Director: Worked on a massive collateral campaign for Florida's largest healthcare system. Developed national catalog campaigns for a consumer electronics company.
(1990 - 1993)

Turkel Advertising

Worked with art and creative directors to deliver key visual components for advertising campaigns.
(1989 - 1990)

Graphic Solutions

Graphic and Production Artist: Worked with the art director to create production materials for catalogs, brochures, flyers, and various other types of printed materials.

SKILLS & TOOLS

Design

  • Graphic Design: Expert in layout, typography, and composition across print, digital, and packaging formats.
  • Illustration: Skilled in creating original artwork, icons, and pattern repeats for branding and apparel.
  • Photography: Directs and styles product and lifestyle shoots to support brand storytelling and campaign visuals.
  • Art Direction: Leads visual strategy across campaigns, packaging, and merchandising with a focus on emotional resonance and brand alignment.
  • Print Production: Deep knowledge of prepress, color management, and vendor coordination for high-quality output across substrates.

Creative Development

  • Creative Concept Development: Translates strategic goals into compelling visual narratives and campaign ideas.
  • Marketing and Advertising Campaigns: Crafts integrated creative across email, paid media, and retail to drive engagement and conversion.
  • Brand Development: Builds cohesive brand identities and visual systems that scale across channels and product lines.
  • Client Collaboration: Partners with stakeholders to align creative direction with business objectives, audience insights, and market trends.

Technical

  • Adobe Creative Suite: Advanced proficiency in Illustrator, Photoshop, and InDesign for design, illustration, and production.
  • Microsoft 360: Skilled in using Office tools for communication, planning, and documentation.
  • Claris FileMaker: Experienced in managing creative databases and production workflows.
  • Figma & Miro: Uses collaborative platforms for wireframing, prototyping, and visual brainstorming.
  • ClickUp & Slack: Manages projects and team communication with efficiency and transparency.
  • AI Integration: Leverages Gen AI tools like ChatGPT, and Midjourney to accelerate ideation, enhance design workflows, and explore new creative possibilities.